So I was checking in on Twitter Friday afternoon during the middle of March Madness to see whose snark I could try to top when an intriguing note from the @SECNetwork account popped up in my timeline:
Corporate Twitter accounts are one of those things that sound really useful and turn out to be anything but. I usually give them an impulsive follow one day, at which point they commence clogging up up my timeline and pumping even more empty stimuli into my already saturated cerebral cortex. Why this particular tweet registered with me I'll never know – maybe it just happened to be at eye level when I switched tabs in my browser.
Whatever the case, it struck me as weird to see an ESPN-owned venture unabashedly cheerleading for an entity that its news division claims to cover objectively. (It's not just one random tweet either – a look down the account's timeline reads like a pep rally.) Imagine the NFL Countdown Twitter feed openly pulling for one team in the Super Bowl.
The idea that ESPN is in bed with the people and organizations that it covers isn't exactly earth-shattering. The Worldwide Leader should have changed its tagline to "conflicts of interest" years ago. But if the Embrace Debaters in Bristol really don't have any objection to acting as propaganda machines for everyone on Team Disney, get ready for the level of toxicity in college football media to kick into overdrive.
That sound you hear is Edward R. Murrow spinning in his grave.